Northern Colorado email marketing that turns one-time customers into repeat jobs
Emails timed to your busy seasons and sent to the right past customers, so people who already hired you think of you before they start a new search.
What goes into email marketing
The pieces that keep you on past customers' radar until they need you again.
Strategy & list segmentation
A plan for who hears from you and when, with customers grouped by service, town and last booking.
Seasonal reminders & newsletters
Tune-up, blowout and check-up reminders, plus a short newsletter for the months in between.
Win-back automations
Emails that send themselves when a past customer hasn't booked in a while.
Email & text campaigns
An email plus a short text when timing matters, for customers who've opted in to texts.
Your platform, synced to your CRM
We build in Mailchimp, GoHighLevel, Klaviyo or HubSpot, whichever you use, and sync it with your CRM.
Open, click & conversion reporting
Opens and clicks for every send, plus the calls and bookings we can trace back to each email.
Reminders that land before the weather turns
A lot of home-service work in Northern Colorado follows the seasons. Sprinkler systems need a blowout before the first hard freeze. Furnaces get checked in the fall and AC units in the spring. A seasonal reminder that arrives a few weeks early gives a homeowner time to book before your schedule fills. A blowout reminder that shows up after a hard freeze may be too late to help. So each reminder goes only to the customers it fits.
Town is worth sorting by too. If your crew has open slots in Timnath next week, an email to past customers there can help fill them. Customers who haven't booked in a long while get a win-back email of their own. Opens are a rough count these days, so we judge each email by its clicks and the booking requests it brings in.
HEWT Marketing is based in Johnstown, Colorado.