Online Marketing Services
What are the best ways to drive traffic to a local business website?
At HEWT marketing, we understand that your growth depends on reaching customers, and solving their needs or problems. Our online marketing services enable our clients to create digital marketing strategies aimed to attract your target audience across all digital channels.
HEWT’s full-service digital marketing agency offers a combination of services including web design, search engine marketing (SEO/PPC), content marketing, and social media marketing to drive traffic, qualified leads, and measurable results against your business goals.
SEO Services
While PPC is the quick fix for traffic, SEO efforts are the long play that delivers more free traffic when done right and whether it be local SEO, AI search engines, or other pieces of search engine optimization, these efforts are a key part of a comprehensive strategy to drive business growth.
HEWT Drives More Traffic And Leads With The Following SEO Services:
Technical SEO Services
We audit and develop campaigns to help improve website visibility: Site structure | Crawlability | Security protocols and use of HTTPS | Site load speed | Mobile friendly
Local SEO Services
Local SEO optimization to improve brand presence in local results: Google My Business | Site basics-NAP (name, address, phone) | Area specific keyword research | local directory lists | localized landing pages
On Page SEO & Content Marketing Services
Content is a service to both the customer and the bots. We build content that gets you found and shows how you solve their problems. Keyword research | URL structure for description | image optimizations | header tags | content generation and copywriting
AI Engine Optimization Services
Generative Engine Optimization (GEO) helps your brand appear more in valuable AI search results. We optimize to earn you: Citations in AI overviews, recommendations from LLMs, and Occupy more space at the top of Google SERPS.
Search Engine Optimization FAQs
Search Engine Optimization is the ongoing process to provide content that is highly relevant and useful to searchers. It combines efforts on website structure, careful keyword research to best match searchers’ intent, the content and copy to create that relevancy, and offsite signals (social, backlinks, LLM citations) to show Google and the searcher that your company is the best solution to their needs.
That really depends upon a number of factors, including:
- Maturity of your company’s online presence
- Quality and relevance of content
- Competitive SERP landscape
- How well the current on page SEO was done.
SEO is definitely a long play, but patience is the key. It can be a longer process, but in the long run typically provides more free traffic
Paid advertising typically shows quicker results in terms of getting people to click on the website, but it comes at a cost. Many companies will choose to do paid advertising while SEO work takes hold and produces organic traffic.
The answer really depends upon the current state and maturity of the business’ website and competitive landscape. With a full SEO audit, HEWT marketing will propose a roadmap that prioritizes necessary work that delivers the most value to the business. We consult with you, and based on experience, will provide the proper order of work activity that can deliver both long-term sustainability and near-term impact.
Since we work mainly with local and regional home services businesses, the primary focus is to optimize local SEO to dominate Google Maps and Google Business Profile results. It’s not to say that national can’t be important, but most home service businesses have a defined service radius they work within.
We start the SEO optimization process by performing a complete SEO audit that builds out the current state of your business website, from a local SEO, on-page, off-page, and technical standpoint. This identifies areas of strength, weakness, opportunities, and threats to your visibility in search results.
From there, we develop a project plan to attack the highest priority fixes and improvements.
We demystify Search Optimization for small business owners and their teams. To learn more, call 970-888-1013, or click the Contact us button.
Paid Digital Ads Services
How should I advertise my business? What is the best way to reach my ideal customer?
These questions have been on business owners’ minds for generations. And while the questions remain, what has changed is that digital marketing has made it much easier to track the effectiveness of advertising.
HEWT marketing services our partners by performing the following:
- Customer research and persona development to understand the problem your business solves for them
- Researching keywords that match your customers’ search intent
- Performing competitor analysis to understand the market
- Determine where our partner’s customers are consuming content and in what fashion
- Select the ad platform that matches where those consumers are searching
- Set conversion goals based on business need (lead generation, sales, email list growth)
- Developing, testing, monitoring, and adjusting ad campaigns to optimize ads to reach the agreed goals
Ad Platforms HEWT Uses To Generate Leads
Google Search Ads
Paid search ads are a quick way to get your business noticed and drive leads. We Identify keywords that target customers to find your goods or services. Campaign development | bid strategies | goal-setting | budget management | Reporting against goals
Google LSA Ads
Google Local Service ads are great for getting the phone to ring to your home service business. These ads occupy prime real estate at the top of the SERP results.
Google Display Ads
Google display network ads carry simple messaging about brand awareness to get your company name to stick in your customer's head. Used for prospecting and retargeting customers who visited your site earlier.
Bing Search Ads
Similar to Google search ads, these search ads are placed on Microsoft-based search engines. and can be effective, despite lower search volume versus Google search engine
Social Media Ads
Facebook, Instgram, Linkedin, Twitter, TikTok and other social media platforms are a great way to reach new audiences. Advertising on these platforms can be an affordable way of building brand awareness and leads.
Display Network Ads
Third party networks that buy display ad space on websites, these ads typically offer lower costs for companies seeking do prospecting and retargeting to get their brand in front of potential customers.
PPC Paid Ads FAQs
Pay per click advertising takes the form of search, display, and shopping ads via the search engines and display networks. It involves keyword targeting aimed at your customer’s search intent. Companies bid on the keywords, and the position your ad shows in is derived from a combination of strength of bid, relevance of the page traffic is being sent to, and how your customers interact once on the site.
Placing ads are done by setting up accounts with each search engine (Google, Bing, Yahoo) or display network (MNTN, Taboola, Google) and building ad campaigns with set budgets and goals for conversion.
- Start with proper goal setting (email signups, lead generation forms, product sales, calls, etc)
- Determine the value of your per conversion goal
- Benchmark current state of key performance indicators prior to starting your ad campaigns
- Use data-driven strategies, including reporting tools to analyze impressions, clicks, and conversion events on site and compare ad spend cost in relation to qualified leads/sales
- Test and adjust based on performance against goals
Finding the right ad network is really dependent upon a number of factors, including:
- Ad campaign goals (brand awareness, lead generation, sales)
- Where and how your customers consume content
- Budget and spend strategy
By having the proper business goals, campaign settings, and closely monitoring results. Google ads algorithms are designed to maximize exposure for you, but also maximize spend to Google. Using PPC services that employ data driven insights about your brand presence, and competitors’ brand visibility will greatly reduce wasted ad spend.
Properly executed ads can begin generating leads within a matter of a few days, depending upon ad setup, a relevant landing page, and enough traffic for Google’s algorithm to find, match, and optimize your conversion goals.
Costs can vary from agency to agency, with many agencies charging a flat rate for a set number of hours per month. Others charge a percentage of spend, and still others are a hybrid. For more information about HEWT marketing management pricing and options, see our pricing page.
Contact us today for a FREE consult on what ad network and strategy is right for optimizing your business needs and goals.
Email Marketing Services
One of the most cost effective ways of maintaining contact with existing customers is through email marketing.
But it can also be a powerful tool to capture and nurture leads, and warm up potential customers to your brand and market your content and solutions.
We assist clients to establish, curate, test, measure, and adjust email campaigns. Services include:
- Email campaign goal setting
- Content gating
- Customer Relations Management
- Promoting products/services
- Lead generation and qualification
- Audience segmentation
Contact us today to learn about how HEWT marketing can audit the current status of your email marketing efforts, and a FREE consultation for improvements.
Email Marketing FAQs
While email marketing has been slowly taking a back seat to SMS marketing, it can still play a vital role in not only attracting customers, but also in the following marketing areas:
- Customer retention – Keeping a cadenced effort to remind past customers about upcoming cadenced “tune up” or annual servicing.
- Reputation management – Email can be used to get reviews posted to your website as well as your Google Business Profile, which can improve visibility in search by showing Google an active profile with high quality reviews
- Lead generation – Using email marketing as a means to show your value prop, educate potential clients about your services, and keeping yourself top of mind while they’re shopping around.
Each individual business is unique, so it’s a bit vague to determine. Some examples of things that could impact that are:
- The length of purchase cycle – A roofer that finishes a job basically knows that outside of referrals, the next purchase from that customer is years in the distance, whereas an HVAC service company would send more to reel in repeat customers and get them on a maintenance cadence.
- Does your offering lend itself well to cadenced promotions (e.g. $50 off next service) to drive repeat customers? If so, then your cadence is different.
- Showcasing your business to past leads can pull back some customers, but overdoing it can lead to higher opt out rates and spam scores hitting your business.
There are many ways to grow an email list, but for home service businesses, some methods are more successful than others, including:
- Offering discount codes – For an email opt in, which gives the customer value, as well as first party data back to you (bonus, these convert the highest).
- Free quote requests – A popup or contact form is a perfect place to capture their name, email, phone number to grow your marketing list.
- Gated content – Simple things that are small costs to your business, but provide value to the consumer, like seasonal maintenance guides. Give away a little info in exchange for their contact info.
At HEWT, we can create a wide variety of email campaigns, including:
- Cadenced seasonal promotion campaigns – To hunt during peak season and limit down time out of season
- Transactional email campaigns – To confirm upcoming services, deliver invoicing, and request reviews
- Marketing automations – To nurture leads to close with your company
- Upsell campaigns – To increase lifetime value of customers (cadenced maintenance, subscription based services, add-ons, etc.)
Short answer, Yes! If done correctly and not too intrusively, email marketing can nurture leads to close, upsell current customers, and remind past customers of upcoming needs, based on last purchase cycle.
Social Listening/Reputation Management
What is being said about your brand on social media is important to know, and understanding why people are saying positive or negative statements about your brand is becoming more and more important to understand. We monitor and report back on commentary from those following your brand and can help consult on best ways to respond to commentary.
Organic Social Posting/Responding
Your business' social media following expects frequent and consistent posts keeping them up to date on your business activities, how you're impacting the community, and what's new and exciting with your brand. We help brands curate content and respond to their followers likes/dislikes and commentary to put your brand in the best light possible.
Paid Social Ads Management
Social media platforms are a great means of advertising to your customer base, and in certain circumstances sell your products and services directly to the consumers, directly from the platform itself. We help you build, test, and report on performance of social advertising and direct platform selling.
Let’s work together to build your social following and manage your company’s online reputation. Contact us today to get started.
Social Media Management FAQs
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Website Design Services
WordPress Website Builds
HEWT marketing has experience building out websites using the WordPress content management system to create a custom look for your lead generation, blog or simple ecommerce site. Using design tools and plugins to optimize your build for SEO, content, and usability, we start with your customer persona and generate easy to use sites that connect your ideal customer with your brand
Shopify Website Builds
Have a brick and mortar retail outlet? Looking to expand your reach and selling online? Our experience in building Shopify sites and a career in store and site merchandising gives us a unique skill set in producing a solution optimized for merchandising, upsell, and cross sell activities. Using 30 years of experience to organize, place, price, and promote products, means that we can help shorten timelines to sales growth.
Website Development FAQs
The cost of a website depends on its size, functionality, and design requirements. A basic small-business website typically ranges from $1,500 to $5,000, while larger custom or eCommerce websites can range from $10,000 to $50,000+. The investment includes design, development, optimization, and testing to ensure your website performs well and supports your business goals.
Most professional websites take 2–8 weeks to complete depending on the complexity of the project. Simple informational websites can often be completed within a couple of weeks, while larger custom websites with advanced features or integrations may require additional development time.
Yes. At HEWT we integrate SEO best practices into the website development process. This includes optimized page structure, fast loading speeds, mobile responsiveness, search-friendly URLs, and proper heading structures that help search engines understand your content.
Yes. Modern websites are built using responsive design, which ensures your site works seamlessly on smartphones, tablets, and desktop computers. Mobile optimization is essential because a large percentage of website traffic now comes from mobile devices.
Content creation is included as part of the website development process. Professional website copywriting ensures your messaging is clear, engaging, and optimized for search engines while also encouraging visitors to take action.
Conversion Rate Optimization Services
Conversion Rate Optimization is another element of the best digital marketing strategies. Driving traffic to a website that doesn’t convert well means wasted ad spend, burned leads, and a lack of sustainable growth. At HEWT, we test on the following areas:
> Customer journey mapping and testing existing content to create optimal engagement and improved search engine rankings.
> Testing specific copy, calls to action, and layouts to reduce friction in the customer journey.
> Testing lead generation forms for conversion rates at critical steps of the funnel to make sure they are easy for users.
Conversion Rate Optimization Calculator
Input your current business performance and desired improvement to see what CRO could mean for your home services business
Conversion Rate Optimization FAQs
Conversion Rate Optimization (CRO) is the process of improving your website so a higher percentage of visitors take valuable actions—such as submitting a form, scheduling a service, or making a purchase. Instead of focusing only on getting more traffic, CRO helps you generate more leads and revenue from the traffic you already have by improving page design, messaging, user experience, and conversion funnels.
We analyze your website using a combination of analytics data, user behavior tools, heatmaps, and funnel analysis to identify where visitors are dropping off or getting confused. This process reveals friction points such as poorly placed calls-to-action, slow pages, confusing navigation, or complicated forms that may be preventing visitors from converting.
The potential improvement varies, but many businesses see 10% to 50% increases in conversions when CRO strategies are implemented effectively. In some cases, optimizing landing pages and forms can produce even larger gains in lead generation or sales.
CRO improvements can focus on many parts of a website, including:
- Landing page layouts
- Calls-to-action, both placement and verbiage
- Lead form design
- Headlines and messaging
- Navigation and user experience as they move through your site and funnel
Every change is designed to make it easier for visitors to take the desired action.
CRO results can often be seen within a few weeks to a few months, depending on the amount of website traffic and the complexity of the tests being run. High-traffic websites can gather testing data faster, while lower traffic sites may require longer testing periods to reach statistically significant results.
Business Analytics And Google Analytics Setup & Reporting
Marketing goals rely on key performance indicators to deliver actionable insights and sustained success. Whatever gets tracked in digital marketing gets managed. Some internet marketing services stop at just providing you basic Google analytics, Google Ads, and Google Search Console reporting.
True business growth comes from tracking each channel against ACTUAL business results. So when possible, we work with our clients to blend important metrics from the Google Suite with your first-party customer data to show real value of your marketing efforts.
Our digital marketing strategists can perform the following for clients:
Google Suite Setup
We set up Google Analytics, Tag Manager, Google Ads, and Google Search Console instances, as well as using Looker Studio to build reporting specific to your business needs.
CRM Setup
We have experience setting up CRM systems such as Klayvio, Go High Level, and Hubspot to manage your customer lists, marketing automations, and reporting.
API Integrations
Our team works with you and your business tech stack to pull data and build out custom reporting using tools that you may be already using separately to combine into easy to use dashboards.
Business Analytics FAQs
Business analytics involves collecting and analyzing data from your website, marketing channels, and customer interactions to help you make smarter decisions. By understanding where your traffic comes from, how users behave, and which campaigns generate results, analytics helps businesses optimize marketing efforts and increase profitability.
Without properly measuring, it’s impossible to know which marketing strategies are working. Analytics provides visibility into traffic sources, customer behavior, and campaign performance, allowing businesses to invest in the channels and activities that create the most leads and jobs.
The most important metrics depend on your goals but typically include:
- Website traffic
- Lead generation and qualification
- Conversions and conversion rate
- Cost per lead and cost per job
- Revenue by channel (organic, direct, paid)
- Customer Lifetime Value
Yes. With a proper install, Google Analytics can track form submissions, phone call clicks, purchases, and other important conversion events. This allows your business to see exactly which marketing channels generate leads.
Most of our analytics services include dashboards and reports that show:
- Traffic and how it’s trending (Month over Month, Year over Year)
- Performance by marketing channel
- Conversion and conversion rate data
- Campaign performance in leads generated/booked
- Spend and ROI metrics
Other Services
Already own an ecommerce, brick and mortar, or omni channel storefront? Want to grow sales and improve cashflow? What’s unique about us? With 30 years of category management, merchandising, and assortment planning experience, we can assist you in a number of ways to improve your company’s profitability.
Assortment Planning Services
Site Merchandising Services
- Identify customer personas, how the assortment is intended to serve those customers
- Develop financial goals with the client and expected productivity of the assortment
- Identify addressable market size, how well the client’s assortment serves that market, and competitive differentiation
- Item assortment breadth and depth
- Brand/manufacturer matrix and how it serves the client and their customers
- Adjacencies to core assortment and competitive holes in current assortment
- Site merchandising
- Direct/third party platform placement
- Space planning for site/physical locations
- Competitive pricing analysis
- Cost of goods/sourcing
- Price elasticity analysis
- Retail price setting/maintenance to serve financial goals
- Competitive promotional analysis
- Value proposition identification
- Promotional cadence
- Price versus other means of promotion
- Identify similar products and product ranges
- Group products using sales attachment rates and basket analysis
- Create and curate a means to direct shoppers to make add on purchases
- Identifying “frequently purchased together” items
- Basket analysis to identify the most productive combinations based on basket anchor items
- Creatively using data insights to generate value bundles to drive average order values up
- Creating content specifically to call out or group trends, based on your assortments
- Building filtering elements using the identified trends or customer lifestyle fits
- Using those filters to narrow down large assortments to smaller, more relatable lists
- Identify and categorize filter opportunities
- Product recommendations
- Shop by review information
- Verified customer testimonials
Want to improve your assortment performance? Contact us today to learn more.
Social Media Marketing Services